While participating in Seth Godin’s The Marketing Seminar (TMS) #5, a friend I met there asked a very powerful question. What do parents want for their kids?
Of course, there are 1000 great answers. Maybe a million.
Some of my friend’s included:
- Safety / security
- Happiness / health / peace of mind
- Physical, mental, emotional, and financial strength
- Adventure / delight / learning
- Friendship / romance / community / a sense of belonging
What fantastic wants for all children!
I’m was grateful for my friend’s invitation – via a powerful question – into a powerful conversation.
I added to the conversation the following:
- fun-loving
- musical
- broadly traveled
- openminded
- inquisitive
- tending to live in the moment
- tending to make good choices
- free from anger
- without criticism, blame, or sarcasm

Engulfed in the vortex. The staggering scope of (formerly) Cinder Cone NM, now part of Lassen Volcanic NP. Our child near the bottom.
Of course, these qualities exist on a sprectrum.
For example, even the kid someone wouldn’t (and I don’t know why) describe as musical, is actually exposed (if not well-exposed) to music, probably has music they like and even love, and could easily “become” musical with the right direction.
Same for the negatives.
On a podcast recently, I heard mentioned together for the first time criticism, blame, and sarcasm. So moved (convicted) I was that I introduced the idea to my wife and then to our kids.
Experience tells us that cynicism, in many forms, can weave its way into even positive and healthy cultures, relationships, and families.
I’ve not encountered the team, yet, that is wholly free from negativity. (How could it be?). But I’ve experienced some that are slaves to it.
I believe its my role as dad to lead. I believe I am largely responsible for where our family exists on the spectrum. They hold me accountable.
In the long run, the best hedge against negativity is to prioritize making the good stuff happen. The stuff in the list above.
Travel, fun, music, self-directed learning, following opportunity, practicing to choose.
These days, this is is our family business. Our busy-ness.
And in our estimation, there’s no other business is more important to tend.
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